After all, isn’t Advertising Marketing? They handle with different concepts. Shocked? ?
Well, different from what many people believe, Marketing and Advertising do not represent the same concept. Individually, both areas present advantages for the business, if used at the right time and in the right way
Marketing vs. Advertising! They do not represent the same concept.
What is Marketing about?
It is the responsible area for the strategic planning of all actions that must be taken to achieve the goals of an Organization. In order to face its positioning (image of the company/brand in the consumer’s mind) correctly. It is, therefore, a set of several strategies that we can apply to help the company in achieving its objectives.
The basis of the marketing study is the 5P’s (we do not consider it acceptable to speak of 4 in 2020 ?):